Reach Advisors pushes to deliver a true competitive advantage from the creation of market knowledge that others don’t possess. We dig into each engagement with tools that include innovative quantitative and qualitative research methodologies that undergo constant development and testing to unearth the deepest insights for the specific audiences examined.
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As a result, Reach Advisors delivers:
- Unmatched demographic analysis, by far the strongest in each of the fields that we serve
- Incisive economic analysis, building a track record as the most insightful in the fields that we serve
- Integration of research with sales data and operational data, meshing past behaviors with indicators of change to create stronger predictive modeling of future behavior
- Heavy investment in internal intellectual capital development, deliberately cultivated to provide our firm and our clients a competitive edge over others that are without the same depth of market insight
- A triangulation process that reduces our dependence on any one specific methodology, but rather relying on a more comprehensive set of inputs that reduce ‘false positives’ and ‘false negatives,’ instead delivering deeper insight with higher confidence
Recent engagements tend to share some of the following components:
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- Market opportunity identification drawing on the various tools that we deploy to assess marketplace shifts and long-term trends, determine where demand growth is most likely to exceed supply growth, and develop demographic and psychographic segmentation to lead the market
- Customer segmentation studies to determine audiences that can deliver the most profitability and highest potential for growth
- Consumer decision-making studies to determine what marketing and service delivery efforts shape consumer behavior, and how to reallocate marketing and service delivery efforts for increased impact
- Customer satisfaction studies to determine which consumer touchpoints actually grow repeat business and recommendations – and which service flash points have the opposite effect
- Brand perceptual analysis to determine the economic value of the brand, and paths to increase measurable economic value from sharper brand positioning
- Brand repositioning strategies to confront competitive challenges and fundamental shifts in the consumer base
- Value engineering studies that separate out the core drivers that truly move consumer behaviors versus the aspects that consumers say they want but are ones for which they are unwilling to ascribe economic value
- Community planning insight development by identifying emerging long-term shifts in attitudes and actions toward family time, leisure time, shopping, work, community connection, etc. that shape desired characteristics
- Affluent household spending studies, examining shifts in attitudes and consumer behaviors of households segregated by income at the top 20%, 10%, 5%, 1%, ½ of 1%, and .1% of American households by income
- Integration of behavioral, attitudinal and descriptive data to create predictive analytics enabling higher-impact decisions with greater levels of confidence.
While many of our engagements draw on multiple elements from the topics above, we don’t sell a cookie-cutter process, nor do we sell specific tools just because we have them at hand. The scope of each engagement is driven solely by the specific needs of our clients.
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Reach Advisors: From Insight to Action
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