Reach Advisors helps clients leverage changes in consumer preferences and demographics, and shifts in the economic and competitive environment. Perhaps the best way to understand how our focus helps clients deliver stronger results is to get a sense of the issues we tackle for clients. Recent engagements have tackled issues such as:

• Demographic analysis comparing spending, savings and borrowing patterns across generations to anticipate how future spending of different age cohorts will differ from current norms
• Customer segmentation studies to determine audiences delivering the most profitability and highest potential for growth
• Brand repositioning strategies to confront competitive challenges and impending demographic shifts
• Consumer decision-making studies to determine what marketing efforts matter, and how to reallocate marketing budgets for increased impact at lower costs
• Customer satisfaction studies to determine which consumer touch points actually grow repeat business and recommendations (and which service flash points actually lose repeat business and recommendations)
• Ad positioning studies to assess key message recall, impact among key segments, relative impact vs. competitors, positioning strategy
• Affluent household spending studies, examining the top 10%, 5% and 1% of American households
• Trend analysis to envision the future of how Americans want to engage in their communities and with community institutions