Public Presentations by Reach Advisors Articles Written by Reach Advisors Articles Featuring Reach Advisors Articles and Television Segments Quoting Reach Advisors Public Presentations by Reach Advisors "Resort Development Trends" Vermont Ski Areas Association, February 2008 "Resort Development Trends" Cross Country Ski Areas Association, November 2007 "Five Big Trends Driving Generation Y Behavior" Urban Land Institute Fall Meeting, October 2007 "Town Square or Town Playground: The Relevance of Museums in Today's World" Smithsonian Institution, September 2007 "More Bang for the Buck: Improving Marketing Effectiveness" New England Winter Sports Summit, September 2007 "Merchants as the Curator of American Pop Culture" American Association of Museums, May 2007 "Museums as Catalysts for Family Learning" American Association of Museums, May 2007 "Building Cultural Competence and the Town Square" Association of Children’s Museums, May 2007 "Resort Real Estate: Golden Goose or Ticking Time Bomb?" North American Snowsports Journalists Association, March 2007 "Communities + Families + Museums" Ohio Museums Association, March 2007 "Generational Shifts Around the Corner: Where’s the Pain, Where’s the Opportunity?" Midwest Builders Show, March 2007 "The Strategy Behind Word-of-Mouth Marketing" Eastern Ski Writers Association, February 2007 "Communities + Families + Museums" North Carolina Museums Council, February 2007 "Knee Deep in Creative? Insights on Advertising Effectiveness" National Ski Areas Association, January and February 2007 "Communities + Families + Museums" Smithsonian Institution, January 2007 "Communities + Families + Museums" New Jersey Association of Museums, November 2006 "Power Plans: Trends You Need to Know - What's Working and Why" Big Builder, November 2006 "Trends in Master Planned Community and Resort Community Development" Sunbelt Builders Show, November 2006 "Will the Next Museum Audience Please Step Forward?" New England Museum Association, November 2006 "Homeownership: The Great American Dream or a Nightmare Lurking in the Shadows?" Urban Land Institute, October 2006 "The Museum Audience: Who Are They, and What Do They Want" The Museum Institute at Sagamore, September 2006 "Resort Real Estate Development Trends" Eastern Ski Writers Association, August 2006 "Families, Kids and Chaos: Why the Family Market is Getting Harder to Serve" National Ski Areas Association Conference, May 2006 “Growing Your Business Through Marketing and Programs for Women” National Ski Areas Association Conference, May 2006 "Beyond the Baby Boom Age Wave: How Communities, Homes and Marketing Will Change" Pacific Coast Builders Conference, May 2006 "Museums + Families + Communities" Museum Association of New York, April 2006 "Beyond the Baby Boom Age Wave: Building Homes Across the Generations" Midwest Builders Show, March 2006 "Home Buyer Intelligence & Trends: Money in the Middle" Big Builder ‘05 Conference, November 2005 "From Grunge to Grownup: Shifts in Generation X Media Usage" International Newspaper Marketing Association, October 2005 "What Drives Customer Decisions?" and "The Women’s Market" Snowsports Industries America, September 2005 "Tracking and Leveraging Change: Creating Competitive Advantage" American Marketing Association, March 2005 "What Drives Customer Decisions?" and "The Many Faces of Eve: The Female Equation in Snowsports" Snow Industry Summit, March 2005 "Tracking Changes Among Today's Parents" Children’s Business/ENK Exhibition, March 2005 "Measuring Customer Satisfaction: What Actually Matters to Visitors" Northeast Winter Sports Summit, September 2004 "Making Websites Sell: Tactics and Strategies for Capturing More Customers" National Ski Areas Association, 2004 Annual Conference "Making the Most of Your Media Buy" Northeast Winter Sports Summit, September 2003 "Digital Kids" National Ski Areas Association, 2003 Annual Conference For more information about speaking engagements, contact reach@reachadvisors.com or call 617 489 6180. Articles Written by Reach Advisors "Moms Wanna Rock, Too" by Sally Johnstone and James Chung, Ski Area Management, March 2007 "Grrl Power" by Sally Johnstone and James Chung, Ski Area Management, January 2007 "Resort Real Estate Development Trends” by James Chung, Urban Land, September 2006 "Golden Goose or Ticking Time Bomb?: Ski Resort Real Estate Development" by James Chung, National Ski Areas Association Journal, May 2006 "Making Waves: Capitalizing on Word-of-Mouth Marketing" by James Chung and Cathy Deely, World Waterpark Magazine, March 2006 “The Making of an NSAA Customer Service Award Winner” by Cindy Solomon and James Chung, National Ski Areas Association Journal, February 2006 "Beyond the Boom: Attracting and Engaging the Current Generation of Parents" by James Chung and Tara May, Museum News, November 2005 "Getting Customers' Attention" by James Chung and Tara May, World Waterparks Magazine, September 2005 "A Fraction of the Action: Fractional Real Estate Development" by James Chung and Tara May, Ski Area Management, September 2005 "Customer Service Vs. Lip Service: Survey Shows Skiers and Riders Expect the Basics" by James Chung and Tara May, National Ski Areas Association Journal, June-July 2005 "Talk Is Cheap: Word-of-Mouth Marketing by Loyal Customers Is a Cash Cow For Resorts" by James Chung and Tara May, National Ski Areas Association Journal, April/May 2004 "Playing to Win: To Ensure That On-Line Sweepstakes Contests Aren't a Losing Game, It's Smart to Take Basic Precautions" by James Chung, National Ski Areas Association Journal, October/November 2003 "If a Tree Falls in the Forest: On Marketing That Breaks Through" by James Chung, Ski Area Management, July 2003 "Family Vacation Trends: How Kids Are Driving the Bus" by James Chung, National Ski Areas Association Journal, June-July 2003 "Proven Strategies For Putting People On the Mountain: Survey Shows Marketing Best Practices for Mid-Size Ski Areas" by James Chung, National Ski Areas Association Journal, February-March 2003 Articles Featuring Reach Advisors "Ski Areas Recognized with Marketing, Guest Services Awards" First Tracks!! Online Ski Magazine, May 15, 2007 "Paving the Way" Ski Area Management, September 2006 "You Don't Run a Museum" "Seth Godin's Blog", September 28, 2006 "Younger Buyers Want Better, Not Bigger" New York Times, May 7, 2006 "Overstated or Underserved?: Debate Intensifies as Golf Struggles to Tap Into Women's Market" Golfweek, November 7, 2005 "Gen Y Women Loom as Golf's X Factor" Golfweek, November 7, 2005 "6 Vragen De Shoppende Seksen" Dutch Edition of Bright, October/November 2005 “What Do Baby Boomers Really Want?” Hotel F & B Executive, September/October 2005 "Closing the Gender Gap" Consumer Electronics Vision, July/August 2005 "Connecting With Generation X" The Chronicle of Philanthropy, March 31, 2005 "Demographic Targeting Part 1: Parents Just Say No" and "Part 2: Parsing the Online Youth Market" Chief Marketer, February 19, 2005 "Gen X Dad" Boston Globe Magazine, January 16, 2005 "Grunge Marketing" Mortgage Banking, November 2004 "Wooing Women: The 35+ Clothing Buyer" NBC Nightly News With Tom Brokaw, October 17, 2004 "Soccer Mom is Dead: Gen X Parents are Redefining Parental Roles" American Demographics' Demographics Alert: The Trends Newsweekly, September 2004 "Do Gen Xers Balance Work and Life Differently?" Fortune, August 2004 "Look Who's Parenting" New York Times Magazine, July 4, 2004 "The ABCs of Selling to Generation X: Yesterday's "Slackers" Are Becoming Today's Dutiful Parents" Business Week, April 15, 2004 Selected by Seth Godin for “Bull Market: A Guide to Companies That Can Help You Make Things Happen” 2004 "WUSA: Don't Dis the Soccer Daddies: If the WUSA Does Return, It Had Better Be With a Brand-New Marketing Plan" Newsweek, October 6, 2003 "Miscasting WUSA's Target Audience" New York Times, September 28, 2003 Articles and Television Segments Quoting Reach Advisors "Generation Wireless" Motorola Connections, April 2007 "Cubs, Bosox Fans Mull Furniture Stores' Pitch" USA Today, April 5, 2007 "At Home with Year-Round Recreation" Alaska Airlines Magazine, March 2007 "Gap to Close Forth & Towne Stores for Boomer Women" San Jose Mercury News, February 27, 2007 "Retail Snowsports Sales Fell in Early Season" Ski Area Management, February 22, 2007 "Eat To Live: Kids eating like adults? Wow!" United Press International, Inc., February 14, 2007 "Kids Dining Out: Who's the Boss?" Restaurants & Institutions, February 2007 "Gen Y Doesn't Strive for Home in the 'Burbs" Daily Real Estate News, December 21, 2006 "Serenity Now: Top Spas Add Real Estate to the Menu" Robb Report Vacation Homes, October/November 2006 "Say Hello to an Old Friend: The Porch is Back, Albeit in a New Form" Los Angeles Times, October 12, 2006 "Pitching 401(k)s to Generation Y is a Tough Sell" Wall Street Journal, September 27, 2006 "The Me Generation Gives Back: Thirtysomethings Look to Make a Difference Through Nonprofit Causes" Albany Times Union, September 24, 2006 "Promotions Gone Wild" CNNMoney.com, September 22, 2006 "Lessons Learned from Starbucks' Coupon Snafu" (subscription required) Brandweek, September 18, 2006 "Buying Your First Home? Bide Your Time" Business Week, August 11, 2006 "Five Easy Pieces: Fractionals Promise More than the Whole Shebang" Variety, August 10, 2006 "Ramble On: Coming Up, A Gated Community with about 450 Homes" Asheville Citizen-Times, August 6, 2006 "Gen X Dads Pitch In: This New Generation of Fathers is More Involved than the Baby Boomers before Them" Calgary Herald, July 31, 2006 "Putting the Wind in Your Sails - at a Fraction of the Cost" Chicago Tribune, July 16, 2006 "A Texas Touch, but Still Stewart" Houston Chronicle, June 29, 2006 "North Carolina's Mountaintop Homes Stir Debate" Christian Science Monitor, June 20, 2006 "Gen X Dads: Many Young Fathers More Involved than Baby Boomers Before Them" Seattle Times, June 17, 2006 "Young Buyers Want Unique Houses" Detroit Free Press, June 2, 2006 "Role Reversal: Beyond the Marketing Hype of Generations X and Y, Your Decision Maker is More Often Going to be a Woman. Here's Why" Big Builder Magazine, June 1, 2006 "Battle of the Bands: Planners Go Back to the Drawing Board after City Slogan Nixed" Indianapolis Business Journal, May 15, 2006 "Jeanie Wyatt: Generation X will Challenge Business" San Antonio Express-News, April 24, 2006 "Ridge-Top Resorts Bring Rich Homeowners, Environmental Concern" Asheville Citizen-Times, April 24, 2006 "Luxury Resorts May Intensify Watauga's Housing Issues" Asheville Citizen-Times, April 24, 2006 "Consumers as Creators" and "Gen-Y Creators" Consumer Electronics Vision, March/April 2006 "Club Mad: Destination Clubs are Hot. But Glitches Leave Some Members Hot under the Collar" Time Magazine, March 26, 2006 "Re-Thinking Vancouver After Borino, Er, Torino" Mountain News Industry Report, March 6, 2006 "Reaching New Heights: Ski Areas Lure Corporate Events with Business Amenities and Unique Settings" Mass High Tech, February 27, 2006 "Floating a Novel Idea: Timeshares Work For Condos And Airplanes, So Why Not For Luxury Watercraft?" The Hartford Courant, February 19, 2006 "Rising Home Cancellations Felt in LV" Las Vegas Review-Journal, February 17, 2006 "Age, Income Prop Up Sales of Music CDs" The Baltimore Sun, February 16, 2006 "On-Demand Explosion: A Whole World of Sounds and Images is Coming to a Gizmo Near You" The Denver Post, February 12, 2006 "Chain Sees Net Melody with Coffee: Downloading Music a Goal" The Boston Herald, January 29, 2006 "Chico's and the Fans" Palm Beach Post and 13 other newspapers, January 8, 2006 "Pace Quickens for Hotels to Offer High-Speed Web Connections" The Morning Call Online, December 11, 2005 "Making Togetherness A Strong Selling Point: Design, Amenities Improve Interaction Between Residents" Washington Post, December 10, 2005 "Boomer Chic: Why are Specialty Retailers like GAP and Chico's Targeting the Spending Power of Women Over 35?" Time Magazine, December 2005 "Many are Unprepared for a Downturn" Los Angeles Times, November 27, 2005 "Despite Market Changes, Retailers' Gender Stereotypes are Alive and Well" San Jose Mercury News, November 25, 2005 "Resorts Look To End Slide" Oregon Register-Guard, November 20, 2005 "Through the Ages: As With So Much Else, Generations Often Disagree About Dining" Restaurants & Institutions, November 15, 2005 "Baby Boomers Drive Changes on Ski Slopes" Binghamton Press & Sun Bulletin, November 14, 2005 "Hope I Buy Before I Get Old: The Baby Boomer Generation Has a New Cause - Swaying the Forces of Fashion" Palm Beach Post, November 13, 2005 " Young Homeowners May Cut Spending if Home Prices Slip, Researcher Says" Las Vegas Review-Journal, November 8, 2005 "Gen X Marks the Spot: Court Generation X Customers by Marketing to Their Preferences" Sales & Marketing Management, November 2005 "Critter Comforts: Pet Businesses Boom has Entrepreneurs Vying for Spots as Top Dog" Entrepreneur, November 2005 "Willamette Pass Shaves Slow Days off its Schedule" Oregon Register-Guard, October 26, 2005 "Soccer-Mom Label Falls out of Favor: Minivans Lose Appeal as Crossover Vehicles Capture Family Eye" Atlanta Journal-Constitution (and 10 other newspapers), October 21, 2005 "Prospering on the Periphery of the Real Estate Boom" New York Times, October 13, 2005 "Right on Target: The Chain Knows One Key to Discount Retail Success: It Pays to be Trendy” Sacramento Bee, October 9, 2005 "Artful Family Magazine Avoids the 'Perfect Parent' Trap" Calgary Herald, September 26, 2005 "Swedish Message: As Stoughton Opening Approaches, the Word is Out About the Furniture Retailer's Unique Sense of Style" The Boston Globe, September 24, 2005 "Facing the Economic Fallout after Katrina" Adweek, September 5, 2005 "Do Customers Like You? Depends on How You Ask" CIO Magazine, August 15, 2005 "Media Roundup: Generation X Proves Elusive Target" PR Week Magazine, August 15, 2005 "Owning a Slice of Heaven" Travel Age West, August 8, 2005 "J. Jill Gets Help Tailoring Its Image" The Quincy Patriot Ledger, August 2, 2005 "Know Your Customer: Paying Attention to What People Want Can Boost Your Bottom Line" Snowsports Industries America T.I.P. Magazine, July/August 2005 "NHL: Let the Reconstruction Begin" The St. Louis Post-Dispatch, July 16, 2005 "Quotables" The Athens Banner-Herald, July 10, 2005 "Gen X Marks Its Spot" Dallas Morning News, July 3, 2005 "Competitors See Benefit in New IKEA" The Boston Globe, July 3, 2005 "General Mills: Self-Serving Cereal?" Minneapolis Star Tribune, June 23, 2005 "The New Luxury: The World's Most Expensive Hotels" Travel + Leisure Magazine, June 2005 "Parents Today Part II: Just Wanna Have Fun" TD Monthly, June 2005 "What Do You Think About Being Paid for Your Opinion?" Chicago Sun-Times, June 14, 2005 "'King of Clay' Nadal a Marketing Prodigy" The Ottawa Citizen, June 7, 2005 "Brand Quest" Travel Age West, May 30, 2005 "SIA Makes Sales Seminars Available to Suppliers" Skipressworld, May 27, 2005 "Aiming at Kids: Pressure Builds on Foodmakers" Minneapolis Star Tribune, May 23, 2005 "What Lies Beneath" Entrepreneur Magazine, May 2005 "The Mommy Returns" Chicago Tribune, May 9, 2005 "Smart? Fine, but Do You Know What to Do With the Olive Pits?" New York Times, May 8, 2005 "Buyers Place High End Bet" Boston Globe, May 3, 2005 "Furniture Makers Redefine 'Traditional,' 'Contemporary'" Pittsburgh Tribune-Review, April 15, 2005 "Men Conquer a New Frontier: The Mall" The Boston Globe, April 10, 2005 "Snow Industry Summit Concludes" First Tracks!! Online Ski Magazine, April 6, 2005 "Clothes Encounters of the First Kind" AARP the Magazine, March and April 2005 "Daddy's Home" New York Daily News, March 27, 2005 "The High Cost of Being Hip" The Denver Post, March 20, 2005 "Meet Your New Guest: Generation X" Lodging Hospitality Magazine, March 15, 2005 "Reaction to Dyer's Indictment Mixed" Orlando Sentinel, March 12, 2005 "Careers, Families Create Push-Pull for Frazzled Moms" Cleveland Plain Dealer, March 9, 2005 "Despite Some Negative Force Fields, Children’s Networks Are Optimistic This Upfront" Multichannel News, March 7, 2005 "Requiem for the NHL: Game Must Change" St. Louis Post-Dispatch, February 20, 2005 "Filling the Fridges of Empty Nesters" Minneapolis Star Tribune, February 6, 2005 "Mothers Seeking to Re-Enter the Workplace Face Special Challenges" Pittsburgh Tribune-Review, January 27, 2005 "Now, Boston Feeling No Pain" Philadelphia Daily News (appeared in 20 newspapers throughout the U.S.), January 26, 2005 "Fat-Free Foods" NBC Nightly News, January 25, 2005 "Companies Stir Up New Recipes Without Trans Fat" USA Today (from the Associated Press, ran in 130 publications), January 18, 2005 "All the Right Moves: Here are 8 Smart Strategies for Moms Who are Blazing New Trails in the Workplace" Working Mother Magazine, December 2004 "Tax Credit Offered to First-Timers" Chicago Tribune, December 19, 2004 "Parents Own in O.C., But Can Their Kids Do the Same?" The Orange County Register, December 6, 2004 "The Marriott Formula" Travel Age West, November 22, 2004 "Home Equity Debt Soars" American Demographics' Demographics Alert: The Trends Newsweekly, November 1, 2004 "Family First: As Parents, Gen Xers Defy Predictions" Pennsylvania Patriot-News, October 25, 2004 "A Debt to the Past: Three Generations of a Family See Just How Hard It Is to be Disciplined in Their Spending" Albany Times Union, October 25, 2004 "Generation Gap Marketing" Puerto Rico Herald, October 21, 2004 "Disparate Housewives: A Round of Retro Imagery Adds Another Layer to the Expectations That Confront the Modern Wife" Albany Times Union, October 10, 2004 "Clothing Retailers Launch Chains to Cater to Women 35 and Older" The Boston Globe (from the Associated Press, ran in over 100 newspapers), September 27, 2004 "Moms Find It Easier to Pop Back Into Workforce" USA Today, September 23, 2004 "Boosting Tourism's Offseason" The Bend Bulletin, September 19, 2004 "Generation X Parents Outshine Baby Boomers" Cleveland Plain Dealer, September 6, 2004 (also ran in the Austin American Statesman, the Seattle Times, the New Orleans Times Picayne, the Portland Oregonian, the Chicago Sun-Times, and the Minneapolis Star-Tribune) "The New American Traveler" Ambassadair's Journey - ATA Inflight Magazine, September 4, 2004 "Time to Think Snow?" WHDH-TV, Channel 7, Boston, August 27, 2004 "Mom and Me: Step Aside, Soccer Moms, Martini Moms are Invading Your Astroturf" Toronto Globe and Mail, August 21, 2004 "Gen X Keen on the ABCs of Raising Gen Y" The Age, July 24, 2004 "The Grunge Generation Grows Up" Christian Science Monitor, July 21, 2004 "Hit or Miss: How Can You Tell if a Trend Has Staying Power?" Entrepreneur Magazine, June 2004 "Pak Mentality: In a Relatively Short Time, South Korean Golfers Have Become a Force on the LPGA Tour" Los Angeles Times, June 10, 2004 "Generation X Parents Differ from Boomers" Chicago Tribune, May 24, 2004 "NSAA Convention Underway!" Ski Press Magazine, May 18, 2004 "Hundreds Attend NSAA's National Convention" First Tracks!! Online Ski Magazine, May 17, 2004 "Staying Home With the Kids" CBS News, May 9, 2004 "Study Probes Generation Gap" Children's Business, May 1, 2004 "Generation X Moms Put Family First" Marketing to Women, May 2004 "Capitals Cut Prices for Season Tickets" Washington Post, April 21, 2004 "What a Tween Wants...Now: Market Research Experts Reveal What's New With This Important Demographic" Children's Business, April 1, 2004 "Rebound Attempt: The WUSA is Rallying Support for Another Shot" Sports Illustrated, March 29, 2004 "Staying Home: Caught Between Pressures of the Workplace and Demands of Being a Mom, More Women are Sticking with the Kids" Time, March 22, 2004 "Outlandish Promotions Reeling Customers In" Daily Herald, February 24, 2004 "What Women Want" Entrepreneur Magazine, February 2004 "Sunshine Industries" The Miami Herald, November 4, 2003 "Women's Pro Sports Strain to Build Niche" Detroit News, October 30, 2003 "Stay-at-Home Mothers Finding They're Not Alone" Boston Globe, October 12, 2003 "Pass the Baton: How the WUSA Missed the 'Soccer Dad'" Brandweek, September 29, 2003 "If You Build It, Will She Come?" Adweek, September 29, 2003 "Family Staying Power: The Breakers Taps Into Parents' Desire to Spend More Time With Kids" Palm Beach Daily News, August 31, 2003 For more information, contact reach@reachadvisors.com or call 617 489 6180.