All senior members of the Reach Advisors team are authors of books and articles for national magazines. While we cover multiple industries, for the museum field specifically, we created the Museum Audience Insight blog to more widely spread the analysis and insights we’ve developed through the course of our internal intellectual capital projects.
Examples of some of our publications include:
"Mother Lode: Five Ultra Moms and Why You Want Them to Visit Your Museum," Susie Wilkening, Museum, Jan/Feb 2011
"Do Guided Tours and Technology Drive Visitors Away?" Scott Wands, Erica Donnis and Susie Wilkening, History News, Fall 2010
"Demographics: A Glimpse into the Postcrash Environment," James Chung and Sally Johnstone, Urban Land, March/April 2010
"The 2010s as the Decade of Total Wellness: Future Implications for Tourism," Sally Johnstone and James Chung, TTRA Europe, Winter/Spring 2010
Life Stages of the Museum Visitor: Building Engagement Over a Lifetime, by Susie Wilkening and James Chung, AAM Press 2009
"The Mall Over the Museum," Susie Wilkening and James Chung, Museum, September/October 2009
"Making Choices: What Visitors Want to Know about Current Science," Susie Wilkening and James Chung, ASTC Dimensions, September/October 2009
"Coming Soon: The Future," James Chung, Susie Wilkening, and Sally Johnstone, Museum, May/June 2009
"Museums & Society 2034: Trends and Potential Futures," James Chung, Susie Wilkening, and Sally Johnstone, AAM Center for the Future of Museums, December 2008
"Authenticity? It Means Everything," Susie Wilkening and Erica Donnis, History News, Autumn 2008
"Survey Says! NSP member survey pinpoints shared passions and demographic issues," James Chung and Sally Johnstone, Ski Patrol Magazine, Summer 2008
"The Continuum of Museum Membership: What Research Tells Us," Susie Wilkening, ASTC Dimensions, March/April 2008
"Suck it Up: Curated Brand Experience," Susie Wilkening, Museum News, November/December 2007
"Moms Wanna Rock, Too," Sally Johnstone and James Chung, Ski Area Management, March 2007
"Grrl Power," Sally Johnstone and James Chung, Ski Area Management, January 2007
"Golden Goose or Ticking Time Bomb?: Ski Resort Real Estate Development," James Chung, National Ski Areas Association Journal, May 2006
Please feel free to inquire about our articles dating back to 2002. Contact us at: reach@reachadvisors.com